Tuesday, November 27, 2012

Good Housekeeping

Today I was looking online at various women's magazines and came across Good Housekeeping, a magazine aimed for married women/women with children on how to cook, clean, organize and keep their family afloat. This magazine has been popular since the 1980s and still very prevalent today. The magazine does not include articles about the workplace, being an independent single lady or being a strong individual. I find it funny how only traditional roles of women are being displayed, even in 2012.

Not only did the content stand out to me, but the name itself was a huge red flag. Good Housekeeping supports societal stereotypical women roles: Women must take care of the home while the man is the bread-winner. This is similar to the stereotypes Douglas points out in Where the Girls Are. It's magazines like this that help keep 1950s women roles current in society. I'm not surprised that women/mothers/wives are buying this magazine because society has conditioned women into thinking they have to fit these roles, most of the time.

You can find this magazine and its current articles online HERE

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