This commercial, which is part of the 'Larry's Wild American Flavor Sweepstakes' that Prilosec OCT has launched, promotes Larry's tour of America in search of 'all the genius wild flavors that this country has to offer'. The commercial plays on the contemporary American ideologies that highly value consumption. Larry the Cable Guy, a figure representing the common, blue collar, 'American' man, exclaims "This is America! We don't just make things you want; we make things you didn't even know you wanted!" This statement reflect American consumerism and the desire to obtain things, even if they are things we don't need. This can be tied to the Douglas reading, when she describes the affects the mass media has on consumer decisions.
No comments:
Post a Comment